The World Atlas of Sport
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This beautifully designed and fully illustrated atlas profiles the world's major competitive sports, their political uses and abuses, and the profits that flow from their commercial development.
From American football to Sumo wrestling, Alan Tomlinson paints sports' big picture - the commercial sponsorship that underpins it, the million dollar gains to be made from it, and the successes and failures of its celebrity superstars. He maps international sporting events and issues, and charts the economic structures within which sports operate.
Topics include: Olympics, Paralympics, Gay Games, Drug Abuse, Sports for Development, Media Coverage, Sponsorship, Merchandising, Spectators, Gambling, Tourism
Author: Alan Tomlinson
Paperback: 144 pages, 189 x 245mm